Dutch reality show to offer one-way tickets to Mars

Photo Source: REUTERS/NASA

THE HAGUE - As the world marvels at the latest US Mars landing, a Dutch start-up is aiming to beat NASA at its own game by sending the first humans to the red planet -- and film it all as a reality show.

The big hitch: it's a one-way trip.

Fact, fiction or publicity stunt from the land that launched reality TV?